Product design
UI/UX & product design
Product design is how an app or platform works as well as how it looks. We design the flows, the screens and the system behind them, and test them in a prototype before any production code is written.
Included
Exovio designs user journeys, interfaces, prototypes and design systems for web and mobile products. Based in Nagpur and working remotely worldwide, we define the key flows, screen states and development handover before production begins.
We start with the people who will use the product and what they need to get done, map the flows, then design the interface and a component system your developers can build from, with the states and edge cases already worked out.
- 01
Research and flows
Who uses the product and what they need to get done, mapped into user journeys and an information architecture before any screen is drawn.
- 02
Wireframes
Layout and hierarchy for every key screen, quick to change while the structure is still being decided.
- 03
Interface design
High-fidelity screens for web and mobile, with every state worked out: empty, loading, error and success.
- 04
Prototype
A clickable prototype for testing with the people who will use the product and for sign-off, so problems are found before they are built.
- 05
Design system
Components, tokens and documentation your developers build from, so the product stays consistent as it grows.
Process
- 01
Discovery
Brief & scope
Every project starts with what the business stands for and who it is for: your market, your audience and how people find you today.
- 02
Strategy
Agreed direction
Then we set the positioning and messaging the work is built on, and write it down, so every page and post after it has something to answer to.
- 03
Execution
Service-specific
We refine a direction, then design and build within the agreed total schedule: typically 2–3 weeks for identity, 4–8 for a website or 6–12 for both. Content and feedback affect timing.
- 04
Launch & iterate
Handover & support
We launch and hand over the agreed assets, accounts and documentation. Ongoing maintenance, updates and support are scoped separately, so ownership and recurring costs are clear.
Planning and pricing
- 01
Identify the key journeys
Describe who uses the product and the tasks they need to complete. List the web or mobile platforms, existing screens and known problems. A focused first release can be scoped around the most important journeys.
- 02
Include interface states
Loading, empty, error and success states affect the experience as much as the main screens. Agree the data and validation rules with the development team so the design handover describes behaviour as well as appearance.
- 03
Plan validation and handover
Define who can take part in prototype testing and which decisions the test needs to inform. The quote should also state the component, token and documentation detail needed by the team building the product.
Concept studies in product design
Self-initiated visual directions. Each study explains the artwork shown and the proposed applications.
Lumen Park
Visual studies for a proposed digital world for a contemporary art space.
Tidal Room
Visual studies for a proposed sound and light installation.
Questions
- 01
What is included in product design?
Product design at Exovio includes research and flows, wireframes, interface design, a prototype and a design system.
- 02
What is the difference between UI and UX design?
UX design is how a product works: its flows, structure and behaviour. UI design is how it looks and feels: layout, type, colour and components. We design both, together.
- 03
Do you design for web and mobile?
Yes. We design products for web and mobile, from the research and flows through wireframes and a prototype to high-fidelity screens and the design system behind them.
- 04
What changes the cost of a product design project?
The scope depends on the user journeys, platforms, screens and interface states, research access and the level of prototype and design-system detail required. We agree those boundaries before design begins.
- 05
How do international projects work?
Our studio is based in Nagpur, India (IST, UTC+5:30), and works remotely worldwide. We agree the scope, quote currency, content responsibilities, feedback dates and handover before work begins. Meeting times are arranged around the time zones involved.
Other services
One small team across brand, web and product, so every part of the work is made to fit the rest.
- 02
Web design & development
- Structure and content
- Interface design
- Motion and interaction
- Development
- Search foundations
- Launch
