ServicesNagpur, India
Digital strategy
Strategy is deciding what to say, who to say it to and where they will find it, before anyone designs anything. We work it out with you and write it down, so every page and post after it has something to answer to.
We look at your market, your audience and how people find you today, then set the positioning and messaging the brand and the website are built on, and the search and content plan that gets them seen.
Start a projectIncluded
The decisions the design is built on, made first and written down.
- Positioning Who you are for, and why you over the alternatives
- Messaging Value proposition, key messages, tone of voice
- SEO audit and plan Technical audit, keyword research, page priorities
- Content plan Topics and formats mapped to real searches
Process
- Discovery 1–2 days
- Strategy 3–5 days
- Execution 2–6 weeks
- Launch & iterate Ongoing
Questions
What is included in digital strategy?
Digital strategy at Exovio includes positioning, messaging, sEO audit and plan and content plan.
Do I need a strategy before a new website?
It helps. Positioning and messaging decide what the website says and who it is for. Settling them first means the design is built on decisions rather than guesses.
Do you work with clients outside Nagpur?
Yes. Our studio is in Nagpur, India, and we work remotely with clients anywhere in the world.